The Nielsen Company’s “Consumer 360"conference was held on 4th November, 2009 at The Grand Ballroom, Leela Kempinski, Mumbai, from 9:30 am to 5 pm.

This year the theme for the conference was - "Changing Times, Changing Consumers, Changing Rules of Marketing", which focussed on the changes occurring in the marketplace and what marketers need to do to cope in such turbulent times.

Over 400 industry professionals participated in Consumer 360.

Please find the papers presented at the conference below.

Constant Change: Partha Rakshit

Winning in Times of Change: Nitya Bhalla

Key Marketing Strategies in Changing Economic Times: Prasun Basu

Changing Gear - The States of Tomorrow for FMCG: Shreelekha Chaudhary

Developing Growth Strategy: Asitava Sen

The Ant and the Grasshopper - Decoding the Mindset of the Indian Financial Consumer: Kalyan Karmakar

Nielsen UMAR Survey - Mapping the Affluent in Urban India: Vatsala Pant

Emerging Media Consumer - Viswanath Mukundala & Deepak Raina

3 Screens - Convergence vs Divergence: Shubhranshu Das & Shankari Panchapakesan

Asking & Listening - In the Days of Consumer Generated Media: Karthik Nagarajan & Sunila Benjamin