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20 April 2007
Mumbai, India
The IT industry has once again been voted by engineering students as the most coveted future employment sector, with Google and Microsoft topping the list of employers of choice, according to the fifth round of Campus Track T-schools survey from The Nielsen Company. Consultancy firm McKinsey & Co. ranked the third most sought-after employer brand among the students.
Campus Track T-Schools ’08 surveyed the attitudes of next year’s graduating students towards recruiting companies and the factors they use to evaluate prospective employers. Conducted across the top engineering schools in India, the study profiled the talent pool in 130 institutes, a marked increase from the 73 surveyed in 2006. Campus Track T-Schools analyses the attributes ranked by students to assist companies in formulating plans to attract the country’s best engineering talent. Based on these parameters, each company is given a ‘Goodwill Score’ which is then used to compute a Campus Recruiter Index (CRI), providing the overall standing of the company in the eyes of the students. The results are based on the premier institutes of the country.
Shell was the only core manufacturing employer making it into the survey’s Top 5. Investment banks Goldman Sachs and Lehman Brothers made an entry for the first time in the Top 10 list of most coveted employers (6th and 7th position respectively), reflecting the growing interest in investment banking among engineering students.
Who’s on top?
The top five industries appealing to most students were IT, Management Consultancy, Automobile, Investment Banking and Chemicals. IT companies and management consultancies were preferred particularly by students from premier institutes. Google, Microsoft, and McKinsey also ranked the top three employers in the Nielsen CRI. Google and Microsoft continue to rank ahead of the others as a ‘Dream Company’ to work for.
“IT has been the favorite among engineering graduates for the past few years, because of the employment package and international exposure they offer, but what is very interesting to note this year is that management consultancies and investment banking firms - the “BIG DADDIES” in the management school campuses - are emerging as the next avenues students are keen to explore,” said Prasenjit Das, Associate Director, Client Service, The Nielsen Company.
It’s worth noting that mobile phone maker Nokia has made a marked improvement in its ranking this year, spring-boarding 46 places from 61st last year, to among the top 15 this year.
“As India’s general economy continues to perform, manufacturing firms across the board are posting great results and forecasting a good future. Companies like Shell, L&T making into the top 10 serve to reinforce the fact that the Indian economy is booming in different sectors,” added Das.
Looking ahead - attrition rates on the rise
Although there is still a year to go before embarking on their career, 56 percent of the 2008 graduates plan to leave their first job in three years or under in search of better career opportunities, advance studies, or entrepreneurship. Among those who want to pursue higher studies, about 71 percent intend to do an MBA, with the trend more obvious among students of premier engineering colleges like IITs.
“The opportunities are there for the right talent, and the younger Generation of today likes to live in a fast world seeking challenges every moment. This Generation is impatient and wants to achieve things quickly,” observed Das. “They are eager to explore opportunities by changing jobs and hence presenting greater challenge for employers in terms of talent development and retention.”
Zeroing in on “The Company”
Technical soundness, salary, and opportunities to work in a growing sector are the top three factors while choosing a company. Flexibility in terms of work profile is also considered a major aspect by about 70 percent of respondents when accepting a job. The study also indicated that growth prospects, job content and market standing of the company continue to be important parameters for selection.
The remuneration package is experiencing an increase by a few lakhs every year. This year the remuneration expected from ‘Dream Company’ is slightly above Rs.9 lakhs, a 50 percent rise compared to last year according to Das.
About Campus Track T-Schools
Campus Track T-Schools is a nationwide syndicated study conducted by ACNielsen ORG-Marg, which collects and interprets information about perceptions regarding recruiters and preference for them, amongst the final year engineering students within the top Indian engineering colleges and institutes. Traditionally, this study has covered the top 20 engineering institutes of the country, but this year it has covered the top 130 engineering colleges and institutes for its report.
About ACNielsen
ACNielsen, a division of The Nielsen Company, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behaviour. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. To learn more, visit www.acnielsen.co.in.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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