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4 February 2009
Mumbai, India
The Nielsen Company in India recently announced the opening of its second BASES office in Delhi – home to the largest group of FMCG and Durables companies. BASES started its direct operations in India with the setting up of its Mumbai office in 2004.
BASES, a Nielsen service and the world leader in new product sales forecasting and providing consultancy towards optimizing new product launches, uses powerful proprietary research tools and combines primary research with state-of-the art forecasting techniques to provide insight into the true market potential of new initiatives prior to launch.
“The fast growth of India in recent times, now the fourth largest global economy, had made this a key business imperative for the global, regional and local leadership. The opening of the Delhi office reflects the growing demand from our clients and our commitment to them. Having Nielsen’s BASES consultants in close proximity to our clients always helps to maximize the value and advice we bring to their business” said Prasun Basu, Country Head, BASES India.
The expansion of BASES in Delhi is an initiative to further strengthen the Company’s local presence and enhance relationships with Nielsen’s clients based in and around the area.
Research shows that new products that perform well in BASES studies have up to 15 times’ greater likelihood of sustainability in the market place. With 30 years’ experience, having studied over 95,000 initiatives globally, nearly 2000 of them in India, BASES has served as a strategic partner to its clients who include large multinationals and local companies in fast moving consumer goods categories, pharmaceuticals, quick-serve restaurants and more.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com
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