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24 September 2009
Mumbai, India
From a total of 3778 online display ad campaigns released in India between June-August 2009, 497 were by Personal or Matrimonial websites, amounting to thirteen percent of the total number of online campaigns, according to the Nielsen Online AdRelevance June-Aug’09 report from The Nielsen Company. Travel Booking Services and Education sector were the next most active contributors to online advertising, amounting to approximately eight percent each of the total number of online campaigns released in the period.
Consim Info is the top advertiser in the Personal or Matrimonial sector (in terms of number of campaigns) accounting for more than half of the advertising activity in this sector during Jun-Aug’09. In the Travel sector, MakeMytrip is the category leader, contributing 23 percent to the total online ad activity in the sector. Education is the third most advertised sector in the online space, led by Amity University (14%).
“Display advertising is expected to substantially expand in India, as Internet penetration accelerates and given the substantially lower costs involved in advertising online. It is an industry that has seen rapid growth in the past couple of years and has the potential to give traditional forms of advertising a run for their money. Keeping tabs on ad spending and campaigns in this space is definitely going to help marketers plan their strategies accordingly,” said Karthik Nagarajan, Associate Director, Online Division, The Nielsen Company.
In terms of number of campaigns, the top two advertisers are Consim and People Interactive – both predominantly advertising for their matrimonial/personals business. Consim accounts for eight percent of the total number of campaigns during June-August 2009 and People Interactive accounts for four percent. Info Edge is the third biggest player (3%) advertising mainly for their employment business.
According to the Nielsen Online AdRelevance report, Times Internet, Yahoo and Sify were among the leading publishers for online display advertising in India. 24 percent of all online campaigns during June-August 2009 included Times Internet properties. For Yahoo, that number was 21 percent.
About Nielsen Online AdRelevance
Nielsen Online AdRelevance, which was launched in India in July 2009, is a syndicated online advertising intelligence tool from The Nielsen Company. Nielsen Online AdRelevance helps in the planning & buying of online media and in understanding the composition of the market landscape. Advertisers, agencies and publishers alike can use Nielsen Online AdRelevance to track their own and competitor advertising activity. Available 24/7, the Nielsen Online AdRelevance interface is updated daily. Besides delivering standard reports such as top 100 websites and top 100 advertisers etc., users can also design custom reports consisting of sectors, advertisers or websites of relevance to them.
Apart from India, Nielsen Online AdRelevance is available in 27 countries viz., Greater China, Singapore, Hong Kong, Australia, New Zealand, Japan, Austria, Belgium, Denmark, France, Germany, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, United States, Turkey, Taiwan, South Korea, South Africa and Brazil.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com
Table 1: Top Five Sectors in Online Advertising (Period: July-August 2009)
Top 5 Sectors
|
Number of campaigns
[Total campaigns = 3778] |
% |
Personals/ Matrimonials |
497 |
13% |
Travel Booking Services |
320 |
8% |
Education |
288 |
8% |
Consumer Information |
241 |
6% |
Employment |
168 |
4% |
Source: Nielsen Online AdRelevance
Table 2: Top Ten Online Advertisers (Period: July-August 2009)
Top 10 Advertisers
|
Number of campaigns
[Total campaigns = 3778] |
% |
Consim Info |
286 |
8% |
People Interactive India |
143 |
4% |
Info Edge India |
122 |
3% |
TATA Group |
82 |
2% |
Bennett Coleman |
79 |
2% |
Makemytrip India |
75 |
2% |
ICICI Group |
75 |
2% |
Firefly e-Ventures |
58 |
2% |
Reliance ADAG |
57 |
2% |
Travian Games |
51 |
1% |
Source: Nielsen Online AdRelevance
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