A Winning Partnership

The retail industry is undergoing immense change.  Grocery stores are being challenged by multinational retailers and supermarkets are seeking to win customers from wet markets all over the world.  Nowhere are the moves more momentous than in Asia Pacific. Global groups such as Carrefour, Ahold, Tesco and Wal-Mart are entering the region with maximum size and scale to build on their success on other continents.  But local retailers are fighting back, developing strategies of their own to ensure profitabilty and long-term success.

In such a highly competitive business environment, Nielsen has developed the world’s most comprehensive range of products and services for retailer clients.  Nielsen Retailer Services is a range of customised products especially designed to improve decision making by senior retail managers. The entire suite of services is based on Nielsen’s experience working with retail clients in more  than 100 countries worldwide.

By opening our knowledge base and building on our existing understanding of the retail market, Nielsen will ensure its retailing partners across the region are well prepared for the challenges ahead.

Understanding Your Markets and Customers

To compete effectively in the retail sector, it is essential to understand your markets and your customers. Retaining customers and increasing customer loyalty are key marketing issues across all retail sectors. Retailers are constantly reviewing their range, service levels and opening hours to meet the needs of increasingly demanding and discerning shoppers.

You must be able to measure market trends, track sales performance and refine marketing activities quickly and efficiently.

With Nielsen Retailer Services, insights become clearer and decisions are more strategically focused because we help you stay ahead of the curve.  For example, we were among the first to identify and quantify the growth of category management, which has changed the way retailers view and manage their business.

With our help, Nielsen clients have been able to understand key concepts of category management before their competitors, and have been able to attract new customers and increase loyalty among existing shoppers through promotions, shelf management and replenishment.

The end result has been increased competitive advantage and a healthier bottom line.

The Retail Specialists

Retailers are becoming more sophisticated in their marketing strategies. Naturally, they demand that their business partners continue to evolve as well.  In Nielsen, retailers have a partner committed to supplying the world’s most penetrating market research for business success.  By harnessing our broad talent base and utilising specialist skills from across our extensive range of services, we can offer the deepest insights into the impact and effectiveness of advertising and promotional activities for all retailers.

With Nielsen Retailer Research Services, you gain a better understanding of the factors behind volume and brand share, and receive valuable guidance for effective decision making.